W.A.C. Pickworth
Deep experience in Consumer Insights equips me to translate the voice of the consumer into actionable strategies that drive meaningful business outcomes. Across roles, I’ve mastered psychographic profiling, customer journey mapping, and product positioning, synthesising qualitative and quantitative data to craft insights that align with consumer motivations and business goals. My approach bridges market research with human stories, uncovering opportunities that connect brands authentically with their audiences.
Market Analysis and Competitive Landscape Evaluation
Psychographics and Demographic Segmentation Frameworks
Qualitative and Quantitative Consumer Research Design
Broad Strategic Planning experience encompasses the development of consumer-centric, go-to-market (GTM) strategies that integrate sponsorship, branding, and creative ideation. I have cultivated skills in long-term planning, stakeholder engagement, and portfolio management to deliver actionable and forward-looking solutions. By designing frameworks that adapt to evolving market needs, I ensure strategies remain relevant and empower teams to execute with confidence.
Consumer-Centric Strategic Frameworks
Opportunity Identification and Portfolio Management
Stakeholder engagement and implementation planning
Data & Analytics
Proven Data & Analytics expertise combines technical skills with a mindset of continuous improvement. Over my roles, I have led piloting and experimentation initiatives to uncover opportunities, optimise strategies that drive innovation, and evolve businesses for sustainable growth. I have integrated diverse data systems and built actionable frameworks that enable organisations to remain agile, informed, and future-focused.
Experimentation and Piloting Frameworks
Data Integration and Infrastructure Development
Campaign Optimisation and Attribution Modelling
Ryan Pearce
He takes great pride in providing solutions that are both attainable and scalable in order to ensure every project has a way forward.
Tanisha Streeter
He is amazing at rallying internal teams, and coaching/mentoring others. Alex brings both fun and rigor to any team he works on.
James Trumble
That is where Alex shines. Data is the fuel that drives his critical thinking. As a result, his solutions are clear, robust and actionable.
He truly takes time to understand each and every person on the team, their goals, aspirations and helps the team achieve them. He encourages learning and innovation and does not mind standing up for his team.
Case Studies and Portfolio
Take a look at the top projects I've worked on
About Me
Dedicated and innovative web designer with a passion for creating beautiful and functional websites
Master Developer
Combining creativity with technical skills to bring designs to life is essential for delivering seamless digital experiences. My expertise in front-end development ensures that designs are not only visually appealing but also functional and efficient.
Passion For Art
Passionate designer with 11 years of experience creating impactful designs for brands and businesses. I specialize in 3D art and interaction design and I'm always excited about new challenges.
Challenge: GM retained GMC after bankruptcy because of its strong profitability, thanks to shared R&D and production with Chevrolet, GM's flagship brand. GMC, positioned as a premium brand, commanded higher prices. However, a challenge arose when the new GMC pick-ups looked very similar to the Chevrolet. The primary concern was how to maintain GMC's premium brand image and price despite the vehicle's almost identical nature to the cheaper Chevrolet. Approach: The primary objective was to understand the segment and where GMC could garner premium prices. Cutting the segment by purchase price finally revealed a distinct consumer who had a specific set of needs and expectations and was willing to pay additional money to get this. They valued quality and craftsmanship more than other buyers in the segment, which aligned with GMC’s long-standing “Professional Grade” brand promise. Outcome: Utilizing consumer data, I collaborated with GMC clients to develop a marketing brief. The goal was to create a campaign that resonated with consumers by showcasing individuals admired for their dedication to craftsmanship. Our ads and accompanying long-form videos focused on capturing the craftsmen's passion for their work, their appreciation for the new Canyon, and how it helped them maintain their high standards. Throughout the content, storytelling was emphasized, ensuring a captivating narrative and maximizing the brand's impact. Post-launch research revealed a 10% increase in the perceived "Value" and a 20% increase in the perception of "craftsmanship" among buyers of the GMC Canyon, who were willing to pay $1500 more than the average Chevrolet buyer. A brand campaign entitled “GMC Presents” was commissioned due to the success of the launch.
Smith
W.A.C.
Pickworth
I am an Asymmetrical Problem Solver who doesn’t just think outside the box—I reshape the box entirely. My approach combines deep consumer insights, creative intuition, and first-principle thinking to uncover opportunities others overlook. I connect random insights, finding a way to make the complex simple and actionable.
My strength lies not just in crafting strategies but in empowering teams to embrace them, pushing boundaries while having their backs at every step. I cultivate environments where innovation flourishes and where progress becomes a natural byproduct of passion-driven work. I am relentless in my pursuit of evolution, continuously refining ideas to deliver lasting impact—whether through cultural shifts, more innovative processes, or simply transforming a team’s confidence to achieve what once seemed impossible.
Let's Collaborate
How To Get In Touch
My Top Achievements
By analyzing user behaviour and heatmaps, I identified areas where users were dropping off. I identified areas where users were dropping off. I then redesigned key touchpoints and information architecture, resulting in a more engaging and intuitive user experience.
Through user research and A/B testing, I identified pain points in the checkout process. By simplifying the flow and eliminating unnecessary steps, I made the purchase process smoother, leading to a higher conversion rate
This project required careful consideration of user roles and workflows. I created a modular interface that adapts to different user needs while maintaining a consistent and intuitive layout, ensuring a positive user experience for all.
This involved collaborating with cross-functional teams and promoting user research throughout the development process. As a result, the company embraced a culture of user-first development, leading to the creation of products that are truly customer-centric.
My Skill Set
Making 3D Design is my passion and biggest skillset.
3D Design
Expert Developer with 5 years making apps.
3D Design
I can bring tech companies to life with incredible sites
3D Design
Currently a Website Guru, expert in responsive design.
